Can you think back to when you had real growth, be it in your personal life, in your business, or anywhere else?
More than likely, you had to step out of your comfort zone for that growth to happen.
Yes, we can make progress by doing what we’ve always done. But it will be slow, and more importantly, by staying within your comfort zone, you are limiting your potential growth.
It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better.
Let’s say your goal is to grow your reach and get out in front of a larger audience.
What you’ve done so far, and what feels comfortable, is writing a blog post a week and then sharing it on social media.
Yes, some readers will find you.
And...Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement.
But you’re staying in your comfort zone.
What if, instead, you used the time you would have spent writing another blog post or two per week and promoting it on Facebook, you took the time to write a guest blog post for someone else’s blog with a bigger reach?
What if you sat down and recorded a fun and informational video that you can then share on YouTube, imbed in a blog post, and of course, share via all your favourite social media platforms?
And what if you used the time to set up and tested a Facebook ad that continually sends new leads into your funnel?
If those things are new to you, that may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.
Collaborate With Other Creators
Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the chance to start a relationship with a fellow blogger that may lead to all sorts of other opportunities and collaborations.
Get Infront of The Camera And On Video
Recording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles.
There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.
Why Not Try A Different Marketing Tactic?
Spending money on paid ads can sound like a scary proposition, but once you crack it and find something that converts well for you, you will get a steady stream of new leads in front of you with no added work.
There’s something else I want to mention, just in case I don’t have you convinced yet, that getting out of your comfort zone is something you should be doing regularly.
You won’t be uncomfortable for very long.
Once you've recorded the first few videos, submitted a couple of blog posts, and spent the first few dollars on ads, you start to feel more comfortable with the process.
Before you know it, it all becomes second nature and yet another tool in your virtual toolbox.
And when this happens, you know it’s time to start exploring some other marketing strategies and ideas.
*In case you missed yesterday’s email and post, here it is:
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